Craft Beer Design

This is a self initiated project where I wanted to explore the world of craft beer design. I decided to create my own brand called Nine Lives which plays on the idea that the beer gives you as much confidence as a cat with nine lives. Below is the first can design which I illustrated with a playful style in mind, of cats causing chaos linking to the beer’s name ‘After Party IPA’. I wanted it to be fun and engaging, and when printed onto the can the consumer has to move the can around to see the whole artwork. I also have hidden nine cats within the illustration to find. 

Work:
Packaging design, illustration, branding